Customize the Impess Athletix dye-sublimated cooling towels. Kold Snap is a revolutionary new family of towels made from a specially designed fabrics that are designed to thermoregulate using the evaporation of water, “evaporative cooling”. To use - simply wet and “snap” the towel to activate the evaporation process. This instantly cools the towel as much as 20 degrees keeping you cool on the hottest days. As towel warms you simply “snap” it again and evaporative cooling process begins again and the towel turns cold again. If towel dries simply wet it again and reuse it countless times. Kold Snaps are the new “must have” item whether you’re headed to the gym, a sporting event or the beach - this cooling towel is guaranteed to relieve the heat.